E-News Early Spring 2003 Vol. 2 No. 2
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403 Abrahams Path Box 594 - Amagansett, NY 11930   Tel: 631-267-7910

>Volume II Number 2

< Atelier AskArt Fine Art Giclée Printing E-News >

Early Spring 2003<


Dear Artist,
     I hope you've been enjoying our book, Everything You Ever Wanted To Know About Giclée Printing. So much great feedback has come in and we really appreciate it! We have a couple of new Digital Art Tips and a March $uper $avings $pecial to tell you about.
     First, just to let you know that the new, expanded web site is now online. 


This notecard features two different images instead of the usual large & small ... thereby showing two different works for the one-work price!

Our website is dedicated to educating and assisting fine artists with the reproduction, promotion, and sale of their work. All the information about Giclée printing, notecards, and postcards is there for you. Price lists and order forms are available for viewing or downloading and printing. You can visit the new site at AtelierAskArt.com. By the way, if you haven't used your Free Notecards coupon yet, do it soon as they all expire in March. 
 
Digital Art Tip #1 - The "Scan & Stitch" Trick
PROBLEM: One of the most frequent questions we get here at the studio is: "My original art doesn't fit in my scanner. Must I send it out for photography?" 
ANSWER: Although it depends on the original's size and your computer skills, the answer is often no. We quite frequently use a technique we call "Scan & Stitch".


Kabbaz's "September 11, 2001" was originally 11" x 16.5". When the time came to print it larger, he direct
scanned the original in 2 halves. Then, using Photoshop, he "stitched" the two halves back together.

SOLUTION: No photograph is going to equal the quality of directly scanned original art. Therefore, this technique, properly executed, will guarantee more accurate reproduction. You'll need to use a straightedge as a 'helper'. Place a longish ruler (18" is fine) centered along the bottom of your scanner just below the glass. Make sure it is parallel to the glass and tape it in position. Now, place your original in the scanner with its bottom edge touching the ruler and its right edge at the right edge of the scanner glass. Scan the original. Then, move the original to the right, keeping the bottom edge aligned against the ruler, until the left edge of the original is at the left edge of the scanning glass. Scan the second half. Save the two halves. Open one of them in Photoshop. Using the Image>Canvas Size command, double the canvas width and keep the current image to one side. Open the other image. Select the entire image and paste it into the first image. Using the move tool, move the new layer until it jives properly along the 'stitch' line. Before you flatten the layers to make it back into a single image, use the Zoom tool to zoom in on the stitch line. Using the Move tool, make sure that the 'stitch' line is exactly correct. When you are sure, flatten your image and Presto! Your original is now digitized to the maximum quality. Can you use this technique for larger images? Sure. After a while it can become somewhat cumbersome. For taller originals, you'll need a second ruler perpendicular to the first. Otherwise, you'll end up using the rotate tool in Photoshop to straighten out the sections and it will become quite difficult.

Click here to visit AtelierAskArt.com for more Digital Art Tips

 

March $uper $avings $pecial

Discounts on ALL Services!


Don't forget to order envelopes and other accessories to make your notecard presentation professional. Shown here are the Clear Self-Seal envelopes.

For all orders received by us
during the month of March 2003,
 the following discounts apply:

Notecards and Postcards
30% OFF

All Giclée Printing
All Digital Services
20% OFF

Discounts apply to your entire order (except freight) including scanning, digitizing, color correction, typesetting, sell posters, additional type or graphic design, set-up options, and all notecard accessories. To receive your discount, just write Code V2N2MSSS on your order.

Orders must be received with payment to qualify. No additional discounts or coupons of any sort may be applied. Orders must mention code V2N2MSSS and be received by us here at Atelier AskArt prior to April 1, 2003 to qualify.


Notecards can be used to showcase more than one of your works. Here, a total of 10 different works are promoted. Additional scanning and set-up costs apply


The most professional presentation is Boxed Sets. Include a selection of 4 or 8 different cards for maximum impact. Print a Box Insert showing all of the images.

Go to AtelierAskArt.com now, download Order Forms, and $ave!

 
Digital Art Tip #2 - Save Money at the Printer!


While an attractive card and a wonderful promotional tool for the digital artist whose work is shown, there are significant additional costs for the layout of the extra four images.

QUESTION: My printer charges me for each image I want to print even though I am not changing the size of my final print. Can I eliminate those charges?
ANSWER: With a fair printer, yes, you can. The reason the printer is charging you is because of the work which needs to be done to put all of the images on the page. This can be especially difficult and time-consuming since the graphic artist has to follow your wishes. He just can't decide to put the images anywhere he wants.
SOLUTION: If the work is not scanned and you have no scanner, send it to your printer for scanning. Ask the printer just to scan and send you back the images on a CD. Ask the printer for the printing specifications for the particular item you are going to have him print. Once you get the scans, open them up in Photoshop. Create a New File at the size and dpi your printer specified. Cut and paste the scanned images into a layout you find pleasing. Flatten the new "composite" image, burn it onto a CD, and send it back to your printer. Now you've done all of the set-up work and the printer shouldn't charge you for it.

Click here to visit AtelierAskArt.com for more Digital Art Tips

 
That's about it for this issue. for more helpful information on giclée, notecards, postcards, and a complete glossary of digital and paper terminology, be sure to visit our sparkling new site at http://www.AtelierAskArt.com.  Until next issue, keep on creating!
Alexander S. Kabbaz,

Giclée Printing Artist
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